Locavore News — World


Doctors as Farmers: How Food ‘Prescriptions’ Can Save Our Cities

Fruit and Vegetable Prescription Program relies on health practitioners in underserved communities to serve as “dispensers” of “prescriptions” that can be redeemed for fresh fruits and vegetables at local farmers’ markets. The concept is receiving tremendous excitement, but especially from the practitioners who are charged with providing health services to people who have no access to healthful food and, in most cases, no health insurance. Quite a charge—steward the health of folks who can’t afford the stewarding. The Atlantic story.


President Obama Proclaims National School Lunch Week

National School Lunch Week 2010 began on Sunday and runs through Oct. 16. In a proclamation issued to observe it, President Obama maintains that healthy school lunches are crucial for ending hunger, eliminating childhood obesity, and boosting academic achievement. Obama Foodorama post.


Research To Be Unveiled At The New York Produce Show And Conference Shows ‘Local’ Preference Versus Organic

Our research found locally produced to be preferable to organic. Local had far more impact in affecting consumer purchase intentions. More than notable, the difference was dramatic. We did this during the recession, so we were able to look at organic in an environment void of free-spending. We purposely did not define local. We asked people what local meant, which confirmed what you said; some saw local just from the state, others went literally to product produced in the U.S., while some limited the scope to a particular region. For example, in the Philadelphia area, most said the Delaware Valley. Perishable Pundit writes.


A Sustainable-Food Employment Agency

A new Web site for finding jobs in the food business — at the likes of Brooklyn Larder, not Burger King — has launched, goodfoodjobs.com. A national Craiglist for the sustainable set, the site aims to connect job seekers with such diverse employers as Blue Hill at Stone Barns, the Momofuku Restaurant Group, the Monterey Bay Aquarium, and individual farmers. The job itself may be anything from dishwasher to development director, so long as the business is focused on “sustainable food or food culture,” said Taylor Cocalis, a founder, who was formerly director of education for the Murray’s Cheese shops. New York Times story.


UN expert calls for farming changes

The United Nations top official on the right to food called for wholesale changes in farming methods to safeguard the environment and ensure everyone has enough to eat. Olivier De Schutter, the UN special rapporteur on the right to food, said in a statement to mark World Food Day that there is currently “little to rejoice about,” and “worse may still be ahead.”De Schutter said the emphasis on chemical fertilisers and a greater mechanisation of production was “far distant from the professed commitment to fight climate change and to support small-scale, family agriculture.” “Low-technology, sustainable techniques may be better suited to the needs of the cash-strapped farmers working in the most difficult environments,” De Schutter said. “They represent a huge, still largely untapped potential to meet the needs and to increase the incomes of the poorest farmers.” Montreal Gazette story.


Greater Philadelphia Food Systems Study

This publication is an objective study of Greater Philadelphia’s food system and focuses on the agricultural resources, distribution infrastructure, regional economy, and stakeholders acting within the regional food system. The study addresses a number of challenges and opportunities facing the food system, including: land constraints and development pressures, contradicting health effects of malnutrition and obesity, food access in urban and rural areas, food distribution, and economic development. Abstract Delaware Valley Regional Planning Commission.


The Feminist Food Revolution

I borrowed the current issue of Ms. magazine from a mama friend so I could read “The Feminist Food Revolution,” because I’m deeply invested in both feminism and the politics of food justice.  The article lived up to its publicity, but I was still disappointed. What the article did right: pointed out that even though men get the spotlight in the food revolution (Eric Schlosser, Michael Pollan, Morgan Spurlock), a lot of women are actually writing and organizing too (Alice Waters, Mollie Katzen, Heather C. Flores, and on and on).  Apparently Farmer Jane: Women Changing the Way We Eat can tell you about them, as well as many more women working for change in food systems. Reproductive Rites blog.


A locavore in China

I’ve lived happily for months under the impression that I eat locally. Within one block of my apartment, in downtown Hangzhou, the capital of China’s rich and fertile Zhejiang Province, I can take care of almost all my food needs by supporting the little, local guy. No need for supermarkets when you’ve got great local food available! Then, one day, cutting veggies for an omelette in my kitchen, I was awoken by a mid-summer’s ripe tomato. Emblazoned across its shiny red face was a sticker that read “Yunnan.” Grist article.


A New Way to Clean the Greens

The produce industry — rocked by several major recalls in recent years linked to outbreaks of salmonella, E. coli and other bacteria — has been searching for a better way to wash the lettuce, spinach and other greens it bags and sells in grocery stores and to restaurants. Now, the nation’s leading producer of bagged salad greens, Fresh Express, says that washing them in a mild acid solution accomplishes the task. New York Times story.


Setting the Record Straight On Fresh Express’ FreshRinse Wash

When Fresh Express leaked the story regarding its new FreshRinse product to The New York Times, which headlined the article, Post-Recalls, A New Way to Clean the Greens, we were inundated with inquiries and quickly responded with a piece titled Fresh Express Claims A Food Safety Breakthrough…But Does It Work And Will It Cause Consumer Confusion? Well, we were wrong on that one. The experts advise us, and Fresh Express now confirms, that there is no milk derivative used in making FreshRinse. Perishable Pundit writes.


AND if You Have Time

 Why we need to rethink Marketing for many Food Brands

Regional and Local food marketing has gone mainstream. Available almost everywhere, from shiny Supermarkets to humble Farmers’ Markets – booming in popularity the world all over, looking ’small’ is BIG business. And yet it has never been so confusing… (to consumers). Why? Food Branding has taken a new level of interest in all things cute and human, marketeers around the world have finally worked out that people buy people (not products). Often these people come from a specific place where the product is made. This explains the extended effort now dedicated to the ’story’ behind food. And when it’s a good story, alleluia – leap for joy! When it’s just a ’story’ (ie. fiction) then BS! – sorry, but this stuff annoys me immensely. For the unconverted (and believers) take a moment to watch this clip from a recent TV programme in the UK. Rob Ward (founder) writing on Food Marketing Network. Harry Wallop, Consumer Affairs Editor, Telegraph, UK writes about Oakham Chicken. YouTube video: Are some food brands a ripoff?


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